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Your headline and email subject line are decisive “moments of truth” — are they working?

Weak headlines and subject lines lead to lost opportunities — and content that's ignored.

There's a better way. 

When you blend classic content best practices with the power of AI tools, these "moments of truth" become your moments to shine.

Pamela Wilson here — author of the Master Content books. 


I'm ready to show you a simple way to ethically blend headline and subject line best practices with the power of AI tools. 


Harness AI's potential to get conversions in your crucial "moments of truth." 

“This quick course will teach you everything you need to know about efficiently writing headlines that draw more traffic and engagement.”

Sonia Simone
founding partner of Copyblogger Media and founder of Creative Fierce

The Moment of Truth Bundle

Pamela Wilson's courses that blend classic content teachings with the power of AI tools

Readers get BOTH courses for just $49    $550.00

Win the click with the Moment of Truth Bundle

These two powerful courses get you more engagement, traffic, and ROI — fast. 

Master classic marketing formulas and blend them with the power of AI tools to:

Create scroll-stopping headlines that get clicks with the Headline Blender Course.

Get opens and clicks with subject lines that stick with the Subject Line Blender Course.

You'll move through each course in about an hour — but their positive impact will last forever.

In the Blender courses:

Get a blend of tradition and innovation with classic content marketing teachings and a simple AI process that wins your "moments of truth" in search, social, and the inbox.

Learn how to use AI ethically — from a trusted authority. Pamela Wilson is a content marketing industry leader whose courses are renowned for their simplicity and the results they deliver.

Get lifetime access to this game-changing material

Classic, time-tested formulas for both headlines and subject lines that get clicks

372 Power Words for headlines and subject lines to supercharge your results

A 5-step "Ethical AI" process to generate more headline and subject line options, faster (includes video demo+checklist)

PLUS! How to:

1. Rank headlines in search engines
2. Write preview text that gets emails opened

Answers to your questions
  • How much time will the Blender courses take to complete?
    The courses take about an hour to complete. The processes you’ll master will be with you forever.
  • Why should I learn from Pamela Wilson?
    Pamela is a respected content marketing industry leader, whose courses, content, and books are revered for their power and clarity.
  • What if I want a refund?
    There are no refunds. You get immediate access to the entire course and all downloadable materials the moment you purchase, and for this reason, your payment is non-refundable. No exceptions. By purchasing this course, you indicate that you understand this.

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Content marketers are talking about these short, transformative courses

“Every part of the course is useable knowledge — no fluff!”
“I love the approach to AI and ChatGPT. These kinds of tools can be really intimidating if you don't know how to approach them. But this course gives you prompts and easy directions when using AI tools to help you come up with ideas. 

The courses are super informative, really digestible and easy to move through. 

Sometimes marketing courses try to do... too much. And it can get a little bit boring and redundant. The Blender courses are super straightforward while also being interesting. Every part of the course is actually useable knowledge — no fluff!”
Sarah Traeger
Content Manager
“Pamela's video showing how to use ChatGPT properly was the best part.”
“The downloads are phenomenal. Pamela's video showing how to use ChatGPT properly was the best part. I use ChatGPT and understand that I have to give it the right prompts, but this course, and the video, have inspired me to do better. 

One of the best parts of this course is that it's short. You can sit down and take it — and learn from it — in one sitting. 

I would recommend this course 100%. I would encourage everyone I know to take it … The information, the downloadable content, and the expertise of the presenter make this a course worth taking more than once.”
Yvonne DiVita
Business Owner
“A creative yet repeatable process...”
“I wasn't sure if I'd get value from the course because I already use AI for copywriting. But Pamela's course gave me a creative yet repeatable process that enhances my explorative approach. The course also gave me a new tip that I plan to use for all of my AI assisted writing projects.”
Hashim Warren
Product Marketer
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  • 1xThe Moment of Truth Bundle, 48 HR OTO$49
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No refunds

Buyers get immediate access to all course materials, so there are no refunds offered.

“Don't miss out on upping your content marketing game with this fresh approach.”
“Pamela Wilson shows you step-by-step how to use AI to improve your headline writing speed and efficiency and she "blends" in specific techniques for SEO optimizing your headlines, too. Don't miss out on honing your skills and upping your content marketing game with this fresh approach.”
Tom Collins
Business Owner

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